Noteworthy News

I frequently receive email from companies asking me to share news and special offers with my readers. I?ll be selecting the best of them and sharing them, in their words, with you here each week.

?WEAR THE PANTS? PROJECT? OFFERS FANS OVER $175,000 TO PURSUE THEIR PASSION

Dockers? Giving Away $100,000 Plus Additional Weekly ?Man Grants? Throughout 2011 to Encourage People to Do What They Love

SAN FRANCISCO (February 16, 2011) ? The Dockers? brand is challenging men to love what they do or get busy doing what they love by presenting one lucky winner with $100,000 (post tax!) in the ?Wear the Pants? Project? contest. The Dockers? brand is also giving away an additional 43 ?Man Grants? (total value: over $75,000 in services, tools, resources, or cash) each week through the end of November 2011.

The contests are about encouraging men to take action ? whether it?s that small project that never got done or a bigger life?s passion. To enter the contests, men must submit a plan for actualizing their dreams, whether professional or personal, on the Dockers? Facebook page.

?Dockers? wants to help men do what they want to do, and inspire them to come up with a plan to get it done,? says Jennifer Sey, senior vice president of global marketing, Dockers?. ?We?ll provide them with a little extra encouragement and, for 44 lucky winners, the resources they need to get there.?

Since late 2009, Dockers?, the brand that has defined khaki pants for more than 25 years, has asked men to boldly ?Wear the Pants? in a provocative global ad campaign that celebrates a new style of masculinity ? one that blends accountability and sensitivity, for the man who knows how to change a tire and a baby?s diaper. This year, Dockers? is taking the campaign ? and their fans ? to the next level, providing the resources to help men realize their potential.

Win $100K to Turn Your Day Job into a Dream Job

Launching today and continuing through March 15, 2011, men who are ready to change their life?s story will be invited to enter their plan at the Wear the Pants? Project tab on the Dockers? Facebook page. The tab provides a video and other details about the $100,000 contest and serves as an entry point for their application.

For inspiration, Dockers? is sharing films and stories about several real men who embody the spirit of the Wear the Pants? Project, men doing what they love ? from artists to architects, philanthropists to filmmakers. These real stories are also available to view on Dockers.com, where visitors will find an overview of the Wear the Pants? Project.

The Wear the Pants? Project Facebook page will showcase featured entries so that community members can vote to determine the Top 50 plans (between February 1 and March 15). A panel of experts will review the Top 50 and select five finalists, with the community again voting on the final winner from April 25 ? May 1. The winner of the $100,000 prize will be announced on May 2. The winner also receives a year?s worth of Dockers? khakis, so he can Wear the Pants? while pursuing his interests.

The first 500 entries receive a free pair of Dockers? khakis. Every entrant will get a sharable coupon for 30% off Dockers? khakis.

$75,000 Throughout the Year in Weekly ?Man Grants? Help Men Define What They Want to Be

Realizing the dream isn?t necessarily about money ? sometimes it?s about getting hold of the right tools or expertise. That?s where Dockers? Man Grants enter the picture.

Community members at the Win a Man Grant Facebook tab can submit a plan every week from February 1 through November 24. That?s a total of 43 winners through 2011. Those who enter plans need only sign up once, and they?re eligible all year. To participate, entrants just need to respond to the Man Grant post each Monday on the Dockers? wall.

Each weekly winner will receive tools, products, services or cash valued up to $2,000, depending on the resources he needs to put his plan in motion ? it could be a software bundle, consultation with an expert in his respective field, gear, or money. Each Man Grant winner receives a free pair of Dockers? with his prize, and every entrant will get a sharable coupon for 30% off Dockers? khakis.

Best Wake-up Call Ever

Getting the word out about Dockers? Wear the Pants? Project contest involves a fully integrated campaign throughout 2011, using traditional, digital and social media channels to give as many men as possible the chance to get busy doing what they love.

Wear the Pants?

The Dockers? brand?s ?Wear the Pants?? global ad campaign celebrates the reemergence of the khaki as the go-to versatile pant in a man?s wardrobe. The tongue in cheek campaign encourages men to, once again, Wear the Pants?.

Dockers? has designed an updated and decidedly masculine collection of khakis. The line is straightforward and streamlined, aimed at emancipating men from the cubicle khaki, giving them a stylish, grown-up alternative to jeans.

While the focus of the Wear the Pants? campaign has been on the Dockers? brand for men, the Wear the Pants? Project $100,000 contest and the weekly Man Grants contests are open to both men and women who want to finally do that thing they love; all entrants must be 21 years of age and live in the United States.

Dockers? continues to offer its khakis range for women, along with women?s and men?s tops and other essentials that complement khakis.

About the Dockers? Brand

The Dockers? Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers? has been perfecting khakis?and the essential goods to go with them?for men and women all over the world. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. Wearing the pants has never looked so good. For information on Dockers? and its products, please call 1-800-DOCKERS or visit www.Dockers.com.

RENOWNED ARTIST ALEX BEARD LAUNCHES IMPOSSIBLE PUZZLES? CONTEST AT BORDERS NATIONWIDE

Challenge Your Mind to Create a Winning Design; Deadline March 7, 2011

New Orleans, LA (January 2011) ? Artist Alex Beard, known for demystifying art and engaging people in the creative experience, announces the 2nd Annual ?Alex Beard Impossible Puzzles Contest.? This contest, designed to help break down the barriers between the artist and his audience, encourages people to think outside the box and challenge one?s creativity.

Most puzzles have interlocking pieces that fit together, and some have evolved to 3D versions and computer adaptations, but the end goal remains the same: to recreate the picture on the front of the box. Alex Beard?s line of Impossible Puzzles combats the theory that a puzzle can only result in one picture. In Beard?s line of work, the goal is creativity, curiosity and novelty. With his line of Impossible Puzzles, Beard proves that by looking at the jigsaw puzzle with a new perspective, anything is possible.

?I am thrilled to be launching the 2nd Annual Impossible Puzzles Contest in partnership with Borders,? says Beard, owner of the Alex Beard Studio. ?What a fantastic way to break down the barriers between ?the artist? and ?the people,? and what a fantastic partner I have in Borders to make it happen!?

?We?ve recently added a large assortment of adult games and puzzles here at Borders and the ?Impossible Puzzles Contest? is a great way to engage our customers around our new offerings,? said Michele Cloutier, Chief Merchandising Officer for Borders, Inc. ?We can?t wait for our customers to show their creativity by designing their puzzle for a chance to win some great prizes.?

The Alex Beard Impossible Puzzles contest encourages people to create their own puzzle art based on original works by Beard. In other words, the final result should not mirror the picture on the box cover! Each puzzle piece can be rearranged into a new composition, a new outline, a new image?a a work of art of the puzzler?s very own. In the Impossible Puzzles collection, some shapes have common outlines, so there is more than one choice for what can fit. The pieces do not snap into each other, but settle beside one another instead, making the puzzle exponentially more challenging. While there is actually only one correct piece that combines with its neighbors to assemble the puzzle as intended, the pieces can be combined in infinite ways to create new puzzles and new shapes.

It?s easy to enter! Go to your local Borders book store and find the Alex Beard Impossible Puzzles? display. Then, create your puzzle art based on Beard?s brand new ?Red Peacock? puzzle right there at Borders OR purchase a ?Red Peacock? puzzle and create your masterpiece at home or in another creative environment. Wherever you create your masterpiece, don?t forget a camera so you can take a picture of your design! Once you?ve finished creating your own Impossible Puzzle-inspired work of art, go to www.alexbeardimpossiblepuzzles.com, fill out the submission form and upload your photo. All entrants must review and agree to the photo upload terms on the contest site and all entries must be received by 11:59 p.m. EST on March 7, 2011. For official rules and a full list of Alex Bead Studio products, go to www.alexbeardimpossiblepuzzles.com.

One ?Alex Beard Impossible Puzzles? Contest? Grand Prize Winner will receive a new, original Alex Beard painting inspired by the winning entry. 25 Runners-Up will each receive a signed copy of an Alex Beard Impossible Puzzle. Prize winners will be selected from all eligible entries received during the Contest Period based on creativity and adherence to theme by Alex Beard.

?Art is a medium accessible to everyone,? says Beard. ?I try to break down the artistic process by engaging with my audience and I always encourage questions and feedback. My goal in creating the Impossible Puzzles was to make art available to people from all walks of life in a different way, and hopefully open up a new world of creative thinking for them.?

Borders will also be the exclusive carriers of Alex Beard?s line of Journals and Sketchbooks inspired by the new ?Red Peacock? design.

About Alex Beard

Alex Beard is a painter and author who has emerged as one of his generation?s most creative and successful artists. Through his work, Beard hopes to demystify art and share the creative experience with as many people as possible, using every tool he can find.

?The Jungle Grapevine,? Beard?s debut children?s book, was published by Abrams Books for Young Readers in September 2009. A modern telling of the classic telephone game, the book introduces the world of the Watering Hole and its inhabitants, and is based on Beard?s many experiences in Africa. A companion set of board games, card games and puzzles accompany the book. While promoting ?The Jungle Grapevine,? Beard introduced his ?Kids? Day? concept at events across the country this fall, encouraging children of all ages to embrace their inner artists and participate with him in the creative process by drawing, painting, and having fun with art. Beard will continue implementing Kids Days during the tour for his next book, ?Monkey See, Monkey Draw,? which will debut at the beginning of 2011.

New additions to the popular Alex Beard Impossible Puzzles line debuted this fall along with the introduction of the Untamed Collection, stationery, sketchbooks and the like, which feature all new Alex Beard art. Beard?s artwork hangs on public and private walls around the world, as well as in his new gallery on the corner of Royal Street and Pirate?s Alley in New Orleans. For more information, please visit his website at www.alexbeardstudio.com

PROJECT SOCK: SEASON 3

LittleMissMatched Announces Design Contest for Those Who Think Outside the Socks

HOLD FOR RELEASE 2/15/2011: LittleMissMatched, the innovative fashion and lifestyle label which launched with the mission to support creativity and celebrate individual style, is excited to announce Project Sock: Season 3. The unique design competition encourages fans to ?think outside the socks? and evoke their inner designer for a day. Lucky winners? creations will become part of the upcoming LittleMissMatched Holiday 2011 collection.

The contest presents a one of a kind opportunity for fans and imaginative minds of all ages to put on their mis-match thinking caps by designing a 3-pack of socks for an upcoming collection. Project Sock: Season 3 is set to launch on February 15th, 2011 and runs through April 5th, 2011 at 6pm EST, and is expected to be the biggest and boldest competition yet.

“LittleMissMatched fans are incredibly inventive and we’re always thrilled to invite them to become part of our design process. Our Project Sock contests have been exceptionally successful, with the winning designs becoming some of our best selling packs across the company. We’re anxious to see what’s to come,” says Jonah Staw, LittleMissMatched co-founder and CEO.

Everyone is encouraged to enter? from inspired artists and budding designers, to creative spirits alike. LittleMissMatched is all about breaking the rules. With the motto ?nothing matches, but anything goes?, contestants are awarded free reign to craft the ultimate ?socktastic? design, with few restrictions. The only rule is that contestants must design a 3-pack of socks: no pairs or matching socks allowed! Dare to be bold and create a triplet of wildly non-related socks, or coordinate the set ? the choice is yours. Contestants will download a sock template upon entering the competition, which may be designed by hand or using a favorite computer design program.

A panel of LittleMissMatched judges will select the top 24 standout designs to be uploaded to an online voting gallery for enthusiasts, contestants, and critics alike to bid on their favorites. One victorious entry, selected by LittleMissMatched aficionados, will become part of an upcoming collection to be sold in LittleMissMatched stores nationwide and online at littlemissmatched.com, as well as $1,000 cash prize and 10 packs of their winning design. An additional five entries will be selected by LittleMissMatched VIPs to become part of the same collection, and awarded $250 and 10 packs each of their winning designs. New for Project Sock: Season 3, one of these 5 finalists will be under 12 years of age.

For more information, or to enter LittleMissMatched’s Project Sock: Season 3, please visit www.projectsock.com.

One thought on “Noteworthy News

Leave a Reply to Pat. Cancel reply

Your email address will not be published. Required fields are marked *