HSN LAUNCHES “MORE TO LIKE” CAMPAIGN ON HSN.COM WITH NEW STORE FILLED WITH FAN FAVORITES
– Online Store Populated by “Most Liked” Products from Facebook “Likes”-
-Facebook Fans Can Win Daily Prizes and Be Entered to Win the Grand Prize Sweepstakes –
ST. PETERSBURG, FLORIDA (August 10, 2011) – There’s more to like on HSN.com this month as the multichannel retailer launches the multi-platform campaign “More to Like.” Customers now have the opportunity to determine what products are featured in the new specialty “More to Like” online store, found at HSN.com/like, when they “like” their favorite HSN products through the HSN.com, HSN Mobile or HSN’s Facebook page.
“Our HSN community has been active and vocal for more than 30 years,” says Jill Braff, HSN’s Executive Vice President of Digital Commerce. “We are committed to expanding the two-way conversation that we have always had with our customers and this ‘More to Like’ campaign gives them the unique opportunity to directly influence the products that we offer them.”
With a click of a button, HSN fans can “like” their favorite products and share with friends and other HSN fans. Additionally, throughout August, HSN customers can enter the “More to Like” sweepstakes via HSN.com or HSN’s Facebook page.
HSN is giving away $50 gift cards daily and customers will be automatically entered to win one of four $1,000 gift card grand prizes to be announced on-air each day during the ”More to Like” finale, August 28 – 31. At the end of the month, HSN will also announce special one-time-only promotional deals for products featured in the “More to Like” store.
For additional details and rules about the “More to Like” sweepstakes, visit HSN.com/like. No purchase is necessary to enter.
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. Benefit, Carol’s Daughter, Coty, Elizabeth Arden, Shiseido, Signature Club A, Andrew Lessman, Lancôme, My Life Mary J. Blige, Perlier, Serious Skin Care, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, “Timeless” by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).
A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI)